Purple Rice is a specialty whole-grain Aromatic. Its deep rich color comes from a natural plant compound called anthocyanin, which is also found in blueberries, and it contains more antioxidants than a typical whole-grain brown rice. Naturally fortified with fiber, this all-natural grain artfully combines great taste, rich aroma, and exceptional nutrition, with ease of preparation. This variety becomes a beautiful, deep purple when cooked. Sustainably grown, milled, and packaged at Ralston Family Farms.