Our specialty whole-grain Red Rice has a beautiful color that comes from a natural plant compound and antioxidant called proanthocyanidin, which is also found in dark chocolate, and contains more antioxidants than a typical whole-grain brown. Naturally fortified with fiber and iron, this all-natural grain artfully combines great taste and exceptional nutrition with ease of preparation. Sustainably grown, milled, and packaged at Ralston Family Farms.