Natural Way fit the lifestyle of its two founders, Austin and Quinn. As the company launched in the middle of 2018, placing an emphasis on eating healthy and environmental sustainability was very important. We also ate a LOT of nut butter. We saw a void for flavorful nut butters that offered little sugar and that didn’t have palm oil. Making our nut butter with olive oil allowed for a sustainable and healthy option! We were passionate about bringing high quality and unique products that represented the Natural Way brand and that passion made launching Natural Way together a lifelong dream come true.