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Strong working, nontoxic cleaning & household products.

We never use parabens, phthalates, SLS/SLES, perfumes, fragrances with phthalates, dyes, optical brighteners or fabric softeners.

• Proudly Made in the Ozarks

• Family-owned and operated

• Handcrafted soaps with essential oils

• Recycled packaging + Closed Loop

• Hypoallergenic options

• No unnecessary fillers

Rustic Strength is a family-owned and operated company. 

Our beliefs are simple, what you pour into the earth you will get out of the earth. My husband and I created Rustic Strength out of a need to reduce harmful chemicals out of our families lives. 

My son started showing signs of sensitivities at the age of 18 months. He collapsed in his Aunt Beth's arms one day on the way to church. We rushed him to the hospital. We went six months without finding answers. He then started having other issues relating to his skin and lungs. He would have anaphylaxis reactions to random things at random times. We had epi-pens stored everywhere because we just never knew what he was going to react to. We decided to take drastic measures. We removed all the carpet, all fake plants, all feather pillows, and all foods with dyes. We changed all our cleaning products to hypoallergenic and he would still have reactions. We learned so much from chasing his illness. 

I, Alicia, started having endocrine issues around the age of 40. I started looking hard into products along with the food that I was eating. I am a retired personal trainer so my nutrition was pretty spot on (pollotarian). I took a deeper dive into all the chemicals in my cleaning products, body, and hair care products. I started researching all the chemicals (before it was cool) in all the products. It was hard to find the information needed to make really good decisions. Unlike today where there is a lot of information.

I finally got frustrated enough that my husband and I started experimenting with our own laundry detergent. It took months and months of work to finalize our first real product. We then tested it for over two years before deciding to make a company out of the knowledge we have and the drive to help others lead a better life with better chemicals in there products.

My husband and I knew when we launched our company that we wanted to be different than all the big box store brands. We looked toward our local health food store about starting a refill exchange program. At first, they where not so on board. However, we found another refill shop that was just opening their doors and we aligned perfectly with each others mission.  

We offered a close the loop program with all of our customers from the conception of our business. We didn't have to be asked to change our manufacturing procedures. We had in place a lot of sustainable practices and we keep finding new ways to help reduce our impact on the environment.

Rustic Strength- Mansfield, MO